Is your website working against you? Seven signs and how to fix them
— Most websites are not bad in an obvious way. They load, they look acceptable, and the contact form works. Yet enquiries stay flat and visitors leave after a few seconds. In many cases the website is not neutral: it is actively working against the business it is...
Marketing KPIs that drive decisions: choosing metrics worth tracking
— Most marketing teams do not suffer from a lack of data. They suffer from too much of it, arranged in reports that are read, acknowledged and filed without anything changing. A metric earns its place only if a movement in it would lead someone to do something...
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