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BRAND MANAGEMENT
Brand image in detail
— 28/10/2023
We always present a brand image in the positioning of the product, and it reflects the nature of the company. The image of the product transmitted through the name, appearance, slogan, brand properties, through “how it communicates with consumers” and “how it supports the essential values of society”…
What should the advertising budget be?
— 20/02/2023
This article describes the process of developing and forming the company’s advertising budget in the smallest details. In the article, you will find not only information about what actions are necessary to begin planning advertising investments, but you will see, with examples, the use of best methods for…
ONLINE MARKETING
How to properly design and promote a website?
— 11/11/2022
This general information was provided for educational purposes on a specific area of work to develop your business, and talks about our standard approach toward creating a website and about some basic promotion steps…
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MARKETING STRATEGY
How to set marketing goals from scratch?
Strategic goals in marketing are the basis of any business, have their own classification and a clear order of formation. In the article, we will talk about the global practice of developing the marketing goals of an enterprise, describe each element of the tree of strategic goals, and analyse the basic rules for…
12 Key objectives of marketing research.
All marketing research has a specific goal and solves a particular business problem. Without a clear research goal, you can get empty information, or spend extra resources and time. In this article, we will look at the main objectives of marketing research and describe what marketing and business tasks such…
BASICS
Main Tasks and Objectives of Marketing.
There are 6 main functions and tasks of the marketing department in the enterprise. And we cannot just talk about knowledge of these bases without the correct application in practice. Therefore, we will not just analyse each function of the marketing service, but for each considered task we will determine…
BASICS
Concept of Perceived Value.
The theory of consumer value of goods helps to answer the question “Which of the goods is most likely to be bought by the consumer and why?”. The theory is based on the hypothesis that the buyer chooses the product that has the greatest value for him – which is why such a theory is often called…
BASICS
Mass Marketing Theory.
A mass marketing strategy is the neglect of differences between market segments, a unified product for the entire market, and the promotion of a product using a single communication strategy. Due to applying the concept of mass marketing, the company refuses any form of differentiation of…
BASICS
What is Marketing?
There are different definitions of marketing; almost every author of a marketing book puts forward his own theory of the essence and concept of marketing and comes up with his own unique definition of marketing. You can use any definition of marketing by a famous author which conveys the following…
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