— Results:
Car detailing company, Essen.
CLIENT
Car detailing provider from Essen | Germany. The client needed several print materials that deliver the right message to the right audience in the city and surrounding areas.
TEAM
Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer
SCOPE
- Brief analysis
- Strategic objectives
- Competitor and target audience analysis
- Trend analysis for the service category
- Copywriting ideas
- Graphic concepts
- Graphic design
- Presentation
ADVERTISING CARRIER
Brand image: Poster 3000×2000
Services list: Flyer with a moving element, 110×150
DESIGN RESULTS
01. Identification of advantages
NEW TECHNOLOGY:
Conventional methods such as pressure washing or hand washing push dirt into the paint. Our approach uses steam technology. We recommend a unique washing method that will save you time, energy, and money.
- The modern solution in the industry.
- Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
- No chemicals.
- Helps to get rid of allergens.
- Eliminates pet odours.
- Leaves the surface almost dry as soon as cleaning is completed.
THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. Someone who washes their car once a month will use about 336,000 litres of water on it over a lifetime. By using our services, millions of litres of water can be saved and used for more essential purposes.
02. Design concept
The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The soft surrounding light stands for rest, the pulsing daytime running lights for readiness. The car appears only as a silhouette, yet it is easy to recognise a model from one of Germany’s leading carmakers.
CLIENT
Car detailing provider from Essen | Germany. The client needed several print materials that deliver the right message to the right audience in the city and surrounding areas.
TEAM
Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer
SCOPE
- Brief analysis
- Strategic objectives
- Competitor and target audience analysis
- Trend analysis for the service category
- Copywriting ideas
- Graphic concepts
- Graphic design
- Presentation
ADVERTISING CARRIER
Brand image: Poster 3000×2000
Services list: Flyer with a moving element, 110×150
DESIGN RESULTS
01. Identification of advantages
NEW TECHNOLOGY:
Conventional methods such as pressure washing or hand washing push dirt into the paint. Our approach uses steam technology. We recommend a unique washing method that will save you time, energy, and money.
- The modern solution in the industry.
- Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
- No chemicals.
- Helps to get rid of allergens.
- Eliminates pet odours.
- Leaves the surface almost dry as soon as cleaning is completed.
THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. Someone who washes their car once a month will use about 336,000 litres of water on it over a lifetime. By using our services, millions of litres of water can be saved and used for more essential purposes.
02. Design concept
The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The soft surrounding light stands for rest, the pulsing daytime running lights for readiness. The car appears only as a silhouette, yet it is easy to recognise a model from one of Germany’s leading carmakers.
CREDITS
Agency
SWISSIN GROUP GmbH
the Digital DNA of Marketing
