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Car Detailing Services Provider, Essen.

CLIENT

Car detailing services provider from Essen | Germany. The client’s overall goal was to create a design for several print materials and create the right message for the right target audience in their local community and surrounding areas.

GROUP

Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer

SCOPE

  • Technical brief Analysis
  • Strategic tasks Development
  • Competitive environment and target audience Analysis
  • Analyzing trends in specific services category
  • Defining ideas for Copywriting
  • Creating Graphic concepts
  • Graphic design
  • Presentation

ADVERTISING CARRIER

Brand image: Poster 3000×2000
Services list: Unique Flyer with mechanic element. 110×150

DESIGN RESULTS

01. Identification of advantages

NEW TECHNOLOGY:
Conventional methods of cleaning a vehicle, such as pressure washing or hand washing push dirt into the paint. Our approach utilizes vapour-steam technology. We recommend a unique washing method that will save you time, energy, and money.

  • The modern solution in the industry.
  • Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
  • Without the use of chemistry.
  • Helps to get rid of allergens.
  • Eliminates pet odours.
  • Leaves the surface almost dry as soon as cleaning is completed.

THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. If a person washes a car once a month on average, at the end of our lives they will have used about 336 000 litres of water just on that. By using our services, millions of litres of water can be saved and used for more essential purposes.

02. Design concept

The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The muffled light around symbolizes a state of rest, and the lit running lights – about every second – readiness for the road. The car is shown in silhouette, but it’s easy to recognize the brainchild of one of the leaders in the German automobile industry.

CLIENT

Car detailing services provider from Essen | Germany. The client’s overall goal was to create a design for several print materials and create the right message for the right target audience in their local community and surrounding areas.

GROUP

Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer

SCOPE

  • Technical brief Analysis
  • Strategic tasks Development
  • Competitive environment and target audience Analysis
  • Analyzing trends in specific services category
  • Defining ideas for Copywriting
  • Creating Graphic concepts
  • Graphic design
  • Presentation

ADVERTISING CARRIER

Brand image: Poster 3000×2000
Services list: Unique Flyer with mechanic element. 110×150

DESIGN RESULTS

01. Identification of advantages

NEW TECHNOLOGY:
Conventional methods of cleaning a vehicle, such as pressure washing or hand washing push dirt into the paint. Our approach utilizes vapour-steam technology. We recommend a unique washing method that will save you time, energy, and money.

  • The modern solution in the industry.
  • Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
  • Without the use of chemistry.
  • Helps to get rid of allergens.
  • Eliminates pet odours.
  • Leaves the surface almost dry as soon as cleaning is completed.

THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. If a person washes a car once a month on average, at the end of our lives they will have used about 336 000 litres of water just on that. By using our services, millions of litres of water can be saved and used for more essential purposes.

02. Design concept

The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The muffled light around symbolizes a state of rest, and the lit running lights – about every second – readiness for the road. The car is shown in silhouette, but it’s easy to recognize the brainchild of one of the leaders in the German automobile industry.

CREDITS

Agency
SWISSIN GROUP GmbH

STRATEGY • DESIGN • INTERACTION •

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