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— Results:

Car detailing company, Essen.

CLIENT

Car detailing provider from Essen | Germany. The client needed several print materials that deliver the right message to the right audience in the city and surrounding areas.

TEAM

Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer

SCOPE

  • Brief analysis
  • Strategic objectives
  • Competitor and target audience analysis
  • Trend analysis for the service category
  • Copywriting ideas
  • Graphic concepts
  • Graphic design
  • Presentation

ADVERTISING CARRIER

Brand image: Poster 3000×2000
Services list: Flyer with a moving element, 110×150

DESIGN RESULTS

01. Identification of advantages

NEW TECHNOLOGY:
Conventional methods such as pressure washing or hand washing push dirt into the paint. Our approach uses steam technology. We recommend a unique washing method that will save you time, energy, and money.

  • The modern solution in the industry.
  • Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
  • No chemicals.
  • Helps to get rid of allergens.
  • Eliminates pet odours.
  • Leaves the surface almost dry as soon as cleaning is completed.

THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. Someone who washes their car once a month will use about 336,000 litres of water on it over a lifetime. By using our services, millions of litres of water can be saved and used for more essential purposes.

02. Design concept

The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The soft surrounding light stands for rest, the pulsing daytime running lights for readiness. The car appears only as a silhouette, yet it is easy to recognise a model from one of Germany’s leading carmakers.

CLIENT

Car detailing provider from Essen | Germany. The client needed several print materials that deliver the right message to the right audience in the city and surrounding areas.

TEAM

Project Manager
Marketing & Operations Manager
Content Strategist & Copywriter
Graphic Designer

SCOPE

  • Brief analysis
  • Strategic objectives
  • Competitor and target audience analysis
  • Trend analysis for the service category
  • Copywriting ideas
  • Graphic concepts
  • Graphic design
  • Presentation

ADVERTISING CARRIER

Brand image: Poster 3000×2000
Services list: Flyer with a moving element, 110×150

DESIGN RESULTS

01. Identification of advantages

NEW TECHNOLOGY:
Conventional methods such as pressure washing or hand washing push dirt into the paint. Our approach uses steam technology. We recommend a unique washing method that will save you time, energy, and money.

  • The modern solution in the industry.
  • Destroys 99.99% of known microbes and bacteria, making the treated surface safe and eco-friendly.
  • No chemicals.
  • Helps to get rid of allergens.
  • Eliminates pet odours.
  • Leaves the surface almost dry as soon as cleaning is completed.

THINK GREEN:
Water is precious in many countries all over the world. Because of the scarcity of water, many people avoid cleaning their cars altogether. Someone who washes their car once a month will use about 336,000 litres of water on it over a lifetime. By using our services, millions of litres of water can be saved and used for more essential purposes.

02. Design concept

The concept is based on the image of a clean car surrounded by steam, waiting for its owner. The green colour of the headlights indicates a transition to ECO mode. The soft surrounding light stands for rest, the pulsing daytime running lights for readiness. The car appears only as a silhouette, yet it is easy to recognise a model from one of Germany’s leading carmakers.

Car detailing company, Essen – Eco Poster
Car detailing company, Essen – ECOWASH FLYER FRONT
Car detailing company, Essen – ECOWASH FLYER I 1
Car detailing company, Essen – Ecowashbourg Poster

CREDITS

Agency
SWISSIN GROUP GmbH

STRATEGY • DESIGN • INTERACTION •

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