— Seeing results:
CLIENT
A Multi-State Private Investigating Firm specialising in government and person investigation cases. The goals of this client’s PPC campaign was to bring brand awareness, drive site traffic, and increase conversion.
SCOPE
PPC | PAY PER CLICK
GROUP
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
With strategy development and pre-planning:
- Current Campaign Audit
- Ad Copy Writing
- Keyword Research
- Negative Keyword Implementation
- Bid Management
- A/B Testing
- Extension Integration
- Conversion Tracking
- Geo-Targeted Ad Groups
- Quality Score Analysis
CLIENT
A Multi-State Private Investigating Firm specialising in government and person investigation cases. The goals of this client’s PPC campaign was to bring brand awareness, drive site traffic, and increase conversion.
SCOPE
PPC | PAY PER CLICK
GROUP
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
With strategy development and pre-planning:
- Current Campaign Audit
- Ad Copy Writing
- Keyword Research
- Negative Keyword Implementation
- Bid Management
- A/B Testing
- Extension Integration
- Conversion Tracking
- Geo-Targeted Ad Groups
- Quality Score Analysis
THE RESULT IN THE DIRECTION OF PAY PER CLICK (PPC) MANAGEMENT DURING THE TIME OF COOPERATION WITH THE CLIENT:
The Click-thru rate increase 56.3%
Conversions went up 1,475% per month from 3 to 63
Phone calls went up 185%
The conversion rate skyrocketed over
3,163% to 11.91% from 0.34% on a average per month
The cost per conversion dropped
93.9% to $39.18 from it’s starting cost of $830.73
- Click through – 56.3%
- Drop in cost per conversion – 93.8%
%
Phone calls Increase
%
DROP IN COST PER CONVERSION
%
CLICK THROUGH
%
Conversion Rate
CREDITS
Agency
SWISSIN GROUP GmbH
Colloboration
51 BLOCKS
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