— Results:
Multi-state private investigation firm.
CLIENT
A private investigation firm operating in several US states, specialising in cases for government bodies and individuals. The PPC campaign aimed to build brand awareness, drive traffic to the website and increase conversions.
SCOPE
PPC | PAY PER CLICK
TEAM
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
With strategy development and pre-planning:
- Current Campaign Audit
- Ad Copy Writing
- Keyword Research
- Negative Keyword Implementation
- Bid Management
- A/B Testing
- Extension Integration
- Conversion Tracking
- Geo-Targeted Ad Groups
- Quality Score Analysis
CLIENT
A private investigation firm operating in several US states, specialising in cases for government bodies and individuals. The PPC campaign aimed to build brand awareness, drive traffic to the website and increase conversions.
SCOPE
PPC | PAY PER CLICK
TEAM
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
With strategy development and pre-planning:
- Current Campaign Audit
- Ad Copy Writing
- Keyword Research
- Negative Keyword Implementation
- Bid Management
- A/B Testing
- Extension Integration
- Conversion Tracking
- Geo-Targeted Ad Groups
- Quality Score Analysis
PPC MANAGEMENT RESULTS DURING OUR COLLABORATION:
The click-through rate rose by 56.3%
Conversions went up 1,475% per month from 3 to 63
Phone calls went up 185%
The average monthly conversion rate rose from 0.34% to 11.91%
The cost per conversion fell by 93.9%, from $830.73 to $39.18
- Click through – 56.3%
- Drop in cost per conversion – 93.9%
%
More phone calls
%
DROP IN COST PER CONVERSION
%
CLICK THROUGH
%
Conversion Rate
CREDITS
Agency
SWISSIN GROUP GmbH
Collaboration
51 BLOCKS
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