— Results:
Electronics retailer, Denver.
CLIENT
Electronics retailer in Denver, Colorado. The client wanted to grow its local presence and conversions in the city and surrounding areas.
SCOPE
SEO | SEARCH ENGINE OPTIMISATION
TEAM
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
We optimised every aspect of the client’s web presence. Based on extensive keyword research and initial data, we implemented the following:
- Cleaned up site errors and spammy backlinks
- Optimised the local listing and built citations to increase overall local visibility for their Google My Business listing
- Optimised on-page geo-targeted content
- Created monthly keyword rich blog content that improved their impressions and overall site engagement
CLIENT
Electronics retailer in Denver, Colorado. The client wanted to grow its local presence and conversions in the city and surrounding areas.
SCOPE
SEO | SEARCH ENGINE OPTIMISATION
TEAM
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
- Cleaned up site errors and spammy backlinks
- Optimised the local listing and built citations to increase overall local visibility for their Google My Business listing
- Optimised on-page geo-targeted content
- Created monthly keyword rich blog content that improved their impressions and overall site engagement
We optimised every aspect of the client’s web presence. Based on extensive keyword research and initial data, we implemented the following:
Optimisation Results
01. LOCAL ORGANIC TRAFFIC:
Before the SEO campaign, Denver brought in only 47 sessions a month on average. After one year, the site had 371 organic sessions a month from its target area, not counting the additional traffic now coming from surrounding cities in the state.
02. ORGANIC TRAFFIC:
Overall organic traffic also grew significantly year on year, from 210 to 1,017 sessions, an increase of 384%.
03. BUSINESS DISCOVERY:
Within one quarter, the business profile was viewed 10,543 times in Google Maps and the search results sidebar. 98.4% of these views came from people who were not searching for the brand name, which is exactly where local SEO drives growth and visibility.
- Before campaign | Local organic traffic – 47
- After 1 year campaign | Local organic traffic – 371
Local organic traffic quickly picked up after the initial stages of SEO (months 1-3).
- Before campaign | Organic traffic – 210
- After 1 year campaign | Organic traffic – 1017
- Discovery – 98.4
%
Organic traffic Increase
CREDITS
Agency
SWISSIN GROUP GmbH
Collaboration
51 BLOCKS
the Digital DNA of Marketing