— Seeing results:
CLIENT
Electronic Goods Provider Denver, Co.
This client’s overall goal was to grow their local presence and conversions within their local community and surrounding areas.
SCOPE
SEO | SEARCH ENGINE OPTIMISATION
GROUP
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
Optimized each aspect of this clients web presence. Based on extensive keyword research and preliminary data, implemented the following strategies:
- Cleaned up site errors and spammy backlinks
- Optimised the local listing and built citations to increase overall local visibility for their Google My Business listing
- Optimised on-page geo-targeted content
- Created monthly keyword rich blog content that improved their impressions and overall site engagement
CLIENT
Electronic Goods Provider Denver, Co.
This client’s overall goal was to grow their local presence and conversions within their local community and surrounding areas.
SCOPE
SEO | SEARCH ENGINE OPTIMISATION
GROUP
Account Strategist
Content Manager
SEO Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
- Cleaned up site errors and spammy backlinks
- Optimised the local listing and built citations to increase overall local visibility for their Google My Business listing
- Optimised on-page geo-targeted content
- Created monthly keyword rich blog content that improved their impressions and overall site engagement
Optimized each aspect of this clients web presence. Based on extensive keyword research and preliminary data, implemented the following strategies:
Optimisation Results
01. LOCAL ORGANIC TRAFFIC:
Before SEO campaign, Denver traffic was only bringing in 47 sessions on average. After one year of work, the site had 371 organic sessions in one month from their targeted location.
This doesn’t include all of the additional traffic they now see monthly from surrounding cities within the state.
02. ORGANIC TRAFFIC:
Overall organic traffic also saw a significant increase year over a year bringing in 384.29% more organic sessions from the search results than the previous year (210 vs 1,017).
03. BUSINESS DISCOVERY:
Over one quarter, their local business profile has been viewed a total of 10,543 times from Google Maps and sidebar of the search results. 98.4% of these views came from people who were not searching with any branded terms. This is a driving force when it comes to brand growth and exposure with local SEO.
- Before campaign | Local organic traffic – 47
- After 1 year campaign | Local organic traffic – 371
Local organic traffic quickly picked up after the initial stages of SEO (months 1-3).
- Before campaign | Organic traffic – 210
- After 1 year campaign | Organic traffic – 1017
- Discovery – 98.4
%
Organic traffic Increase
CREDITS
Agency
SWISSIN GROUP GmbH
Colloboration
51 BLOCKS
the Digital DNA of Marketing