— Results:
Financial forecasting company.
CLIENT
A financial company offering a software platform for financial projections, bookkeeping, accounting, payroll, fundraising and more. The client wanted to increase brand engagement and awareness through social media, with Facebook as the main channel.
SCOPE
SMM | SOCIAL MEDIA MARKETING
TEAM
Account Strategist
Content Manager
SMM Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
Within one month we significantly increased engagement on the client’s Facebook presence, based on thorough market research and targeted audience strategies:
- Developed and rolled out updated marketing copy
- Created engaging content specific to the audience
- Used Facebook Lookalike Audiences
CLIENT
A financial company offering a software platform for financial projections, bookkeeping, accounting, payroll, fundraising and more. The client wanted to increase brand engagement and awareness through social media, with Facebook as the main channel.
SCOPE
SMM | SOCIAL MEDIA MARKETING
TEAM
Account Strategist
Content Manager
SMM Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
Within one month we significantly increased engagement on the client’s Facebook presence, based on thorough market research and targeted audience strategies:
- Developed and rolled out updated marketing copy
- Created engaging content specific to the audience
- Used Facebook Lookalike Audiences
Optimisation Results
01. ENGAGEMENT:
Engagement grew quickly: from 4 Facebook likes, the page reached 1,167 likes in just 30 days.
02. CLICK THROUGH RATE (CTR):
We also promoted several important, time-sensitive blog posts. This part of the campaign achieved a 19% click-through rate, more than three times the industry average of 6%, at a cost of just 0.03 per click.
VISUALISATION:
- Day 1 | Facebook likes – 4
- Day 30 | Facebook likes – 1167
- Before campaign | industry standard CTR – 6%
- Day 30 | CTR – 19 %
%
CLICK THROUGH RATE
%
FACEBOOK LIKES
CREDITS
Agency
SWISSIN GROUP GmbH
Collaboration
51 BLOCKS
the Digital DNA of Marketing