— Seeing results:
CLIENT
A Financial Company That Provides a financial projection software platform, bookkeeping, accounting, payroll, fundraising services and more. The goal for the client was to increase brand engagement and awareness using Social Media channels, and Facebook as their primary medium.
SCOPE
SMM | SOCIAL MEDIA MARKETING
GROUP
Account Strategist
Content Manager
SMM Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
Over the course of one month – we were able to increase engagement for the client’s social media presence on Facebook. Based on comprehensive market research and audience engagement strategies:
- Developed and executed on updated marketing copy
- Created engaging content specific to the audience
- Utilising the Lookalike Audience Facebook feature
CLIENT
A Financial Company That Provides a financial projection software platform, bookkeeping, accounting, payroll, fundraising services and more. The goal for the client was to increase brand engagement and awareness using Social Media channels, and Facebook as their primary medium.
SCOPE
SMM | SOCIAL MEDIA MARKETING
GROUP
Account Strategist
Content Manager
SMM Manager
Marketing & Operations Manager
THE PERFORMANCE STRATEGY
Over the course of one month – we were able to increase engagement for the client’s social media presence on Facebook. Based on comprehensive market research and audience engagement strategies:
- Developed and executed on updated marketing copy
- Created engaging content specific to the audience
- Utilising the Lookalike Audience Facebook feature
Optimisation Results
01. ENGAGEMENT:
Their engagement ramped up very quickly, starting at 4 Facebook likes on their page, it increased to 1,167 likes in just 30 days. That is an increase of 291.75%!
02. CLICK THROUGH RATE (CTR):
We also did some advertising against some important time-sensitive blog posts. With this piece of their campaign, we saw a 19% CTR (click through rate) which is over triple the industry standard of 6%. We also saw a fantastic cost per click rate at 0.03 per click.
VISUALISATION:
- Day 1 | Facebook likes – 4
- Day 30 | FACEBOOK Likes – 1167
- Before campaign | industry standard CTR – 6%
- Day 30 | CTR – 19 %
%
CLICK THROUGH RATE
%
FACEBOOK LIKES
CREDITS
Agency
SWISSIN GROUP GmbH
Colloboration
51 BLOCKS
the Digital DNA of Marketing