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Markenimage im Detail

Markenimage im Detail

— Brand image is the real perception of the company’s brand held by market consumers. We express brand perception in specific images and associations; they can connect with the functional characteristics of the product but can only convey emotions and be abstract....
Wie hoch sollte das Werbebudget sein?

Wie hoch sollte das Werbebudget sein?

— This article describes the process of developing and forming the company’s advertising budget in the smallest details. In the article, you will find not only information about what actions it is necessary to begin planning advertising investments, but you will see...
12 Hauptziele der Marketingforschung.

12 Hauptziele der Marketingforschung.

— Each marketing research has a specific goal and solves a particular business problem. Without a clear research goal, you can get empty information, spend extra resources and time. In this article, we will look at the main objectives of marketing research and...